Financial Flash

Most watched

On the shelf

Over 10 million views across these six videos alone. Start here if you're new.

4.1Mviews

What we cover

Shop by aisle

Aisle 1

Grocery stores

Costco, Aldi, Walmart, Trader Joe's. Changes, secrets, and what to skip.

Aisle 2

Fast food

McDonald's, Subway, Wendy's. Prices, closures, and why customers leave.

Aisle 3

Brand rankings

Milk, butter, olive oil, shampoo. Which to buy and which to avoid.

Aisle 4

Retail news

Store closings, bankruptcies, and price changes you'll notice at checkout.

Sources

Check our work

Every video gets a sources page with the reports, company statements and news articles behind each number. If we got something wrong, tell us and we'll fix it.

Sources pages coming soon

About

Who makes this

Financial Flash is made by a small team that spends a lot of time in grocery stores. We read the earnings reports, the store announcements and the customer complaints so you don't have to. Then we explain it in a few minutes, in plain English.

We're not paid by the stores we cover.

The weekly flash

One short email a week: the store news that matters, one money-saving tip, and our newest video. No spam.

Work with us

Our viewers are American shoppers who care about value and read the label. If your product holds up, we'd like to hear from you.

Email our partnerships team:

Know before you shop.

On the shelf

Weird Facts About Costco No Shopper Really Knows

The Rise and Fall of Starbucks | Why America Is Turning Away From Coffee

Only Buy These Groceries Every Month! (STOP Wasting Money On The Rest)

Shampoo Brands To AVOID (And Which Ones To Buy Instead)

We Ranked National Steakhouse Chains Worst to Best (And Why)

Fast Food Brands Seriously Struggling Right Now After Years of Overpricing